Every item on our catalogue is made by people. Let me explain. You walk into your favorite retail store and pick up something you love, but that something, apart from its initial design was made en mass to fill a need in the market… not a need of the maker. Big industrial machines cover every process and they take the love and artistry out of that items production. It doesn’t make the product bad; on the contrary… that product is good. But that product isn’t special. Love hasn’t been poured into every seam and thread, dedication hasn’t gone into each button, spirit hasn’t gone into each finely sewn loop. This however, is exactly what Indrica offers.
All of the items in our catalogue hold a story, a story that you tell every time you choose to wear one of our garments or accessories. They are handmade by local artisans that bring with them traditions passed down from generation to generation.
Our philosophy is simple, to create beautiful, meaningful products using only the finest materials (and skilled artisans) from both India and Africa. The result is something unique, special and loved. Yes, the result is something that makes you, the wearer, an integral part of the story. Enjoy.
‘The difference between style and fashion is quality’. Giorgio Armani
